Educational technology in developing public awareness of tree pests and pathogens

Abstract

A survey of the level of knowledge and public awareness among visitors to The 19th International Horticulture Fair in Belgrade was conducted using a self-completion questionnaire. Public awareness and knowledge of alien invasive species is required of residents, teachers, tree professionals and other stakeholders to enable the early detection and a 'stop the spread' strategy in the management of alien invasive species. The research on public awareness and knowledge about five selected tree pests and pathogens revealed that 83.30% of respondents have no knowledge. Respondents were asked to show their practical knowledge by matching the pest or pathogen with the symptoms on a tree, and only 4-11% were able to give correct answers. The public's attitude towards plant health issues is positive and almost all the respondents only buy their plants from registered nursery or distributors. Over half do not buy imported plants and are aware of the likelihood that more invasive alien species could come into our country and region via this pathway. Respondents use multiple sources to gain their knowledge regarding tree pests and pathogens. The most frequent sources used are the internet, face-to-face learning from educational establishments (lectures, seminars etc.), newspapers and trade journal articles. Respondents are motivated to gain knowledge about pests and pathogens and the pathways of their introduction, from the preferred formats of: the internet, TV programmes, printed brochures and books. Educational technology should be applied in order to facilitate education and lifelong learning, raise public awareness about pests and pathogens and improve professional practices.