Market characteristics and cluster analysis of non-wood forest products

Abstract

The share of small and medium-sized enterprises (SMEs) is largely present in forestry, especially in the segment related to non-wood forest products (NWFPs) in Europe. They are also a dominant category in entrepreneurship in Serbia. Therefore, the subjects of this research were the companies operating in the sector of NWFPs, within specific statistical regions of Serbia. The database of SMEs was obtained from 119 SMEs and the share of surveyed SMEs was 81.5%. The main research method was two-step cluster analysis. Questionnaire was used for the purpose of the research. The aim of the research was to identify clusters in order to establish similarities within the defined clusters and the differences among them. Spatial distribution of specific categories of NWFPs in nature (mushrooms, medicinal and aromatic plants, honey and wild berries), contributed to the portfolio of the companies. This largely influenced clusters that are created by categories of products that are typical for certain statistical regions in Serbia.