Wood processing and furniture manufacturing is one of the key industrial sectors in South-East European countries. Based on its share in GDP this industrial sector should be part of the national strategy plans. However media coverage of wood processing and furniture manufacturing in Croatia, as well as in other South-East European countries, is far behind the promotion of other industrial sectors. This paper presents the current situation in promotional activities of wood sector in some South-East European countries media and it shows the differences between individual countries. Also, it presents some ideas on improving this situation according to media share of other highly profiled industrial sectors in some South-East European countries.
Ključne reči:
wood sector media / promotion investments / media coverage / insertations
TY - JOUR
AU - Jelacić, Denis
AU - Oblak, Leon
AU - Petrović, Slavica
AU - Moro, Maja
AU - Pirc Barcić, Andreja
AU - Cosić, Vanja
AU - Meloska, Zivka
PY - 2012
UR - https://omorika.sfb.bg.ac.rs/handle/123456789/488
AB - Wood processing and furniture manufacturing is one of the key industrial sectors in South-East European countries. Based on its share in GDP this industrial sector should be part of the national strategy plans. However media coverage of wood processing and furniture manufacturing in Croatia, as well as in other South-East European countries, is far behind the promotion of other industrial sectors. This paper presents the current situation in promotional activities of wood sector in some South-East European countries media and it shows the differences between individual countries. Also, it presents some ideas on improving this situation according to media share of other highly profiled industrial sectors in some South-East European countries.
T2 - Drvna industrija
T1 - Wood Sector Media Promotion in Some South-East European Countries
EP - 203
IS - 3
SP - 195
VL - 63
DO - 10.5552/drind.2012.1218
UR - conv_1048
ER -
@article{
author = "Jelacić, Denis and Oblak, Leon and Petrović, Slavica and Moro, Maja and Pirc Barcić, Andreja and Cosić, Vanja and Meloska, Zivka",
year = "2012",
abstract = "Wood processing and furniture manufacturing is one of the key industrial sectors in South-East European countries. Based on its share in GDP this industrial sector should be part of the national strategy plans. However media coverage of wood processing and furniture manufacturing in Croatia, as well as in other South-East European countries, is far behind the promotion of other industrial sectors. This paper presents the current situation in promotional activities of wood sector in some South-East European countries media and it shows the differences between individual countries. Also, it presents some ideas on improving this situation according to media share of other highly profiled industrial sectors in some South-East European countries.",
journal = "Drvna industrija",
title = "Wood Sector Media Promotion in Some South-East European Countries",
pages = "203-195",
number = "3",
volume = "63",
doi = "10.5552/drind.2012.1218",
url = "conv_1048"
}
Jelacić, D., Oblak, L., Petrović, S., Moro, M., Pirc Barcić, A., Cosić, V.,& Meloska, Z.. (2012). Wood Sector Media Promotion in Some South-East European Countries. in Drvna industrija, 63(3), 195-203.
https://doi.org/10.5552/drind.2012.1218
conv_1048
Jelacić D, Oblak L, Petrović S, Moro M, Pirc Barcić A, Cosić V, Meloska Z. Wood Sector Media Promotion in Some South-East European Countries. in Drvna industrija. 2012;63(3):195-203.
doi:10.5552/drind.2012.1218
conv_1048 .
Jelacić, Denis, Oblak, Leon, Petrović, Slavica, Moro, Maja, Pirc Barcić, Andreja, Cosić, Vanja, Meloska, Zivka, "Wood Sector Media Promotion in Some South-East European Countries" in Drvna industrija, 63, no. 3 (2012):195-203,
https://doi.org/10.5552/drind.2012.1218 .,
conv_1048 .
