Information system supporting heterogeneous sources for promoting destination of rural areas

Abstract

Tourism in rural areas is considered small-scale tourism, which represents a strong potential for growth of areas traditionally characterized as agricultural areas. Rural tourism tends to be heterogeneous with many different and scattered stakeholders, making the efficiency and effectivity hard to achieve. Many ICT technologies have found their way into smart tourism. Even though there are plentiful user generated data and smart tourism applications, they represent a very heterogeneous sources that are challenging to integrate in one scalable system. The aim of this research is to propose a model for information system that will increase efficiency of the rural small-scale tourism by using both internal and external systems, such as social networks, local services, geotagged resources, sentiment analysis, and data- and text-based mining systems. The goal of this information system is to gather a rich database that will allow users to identify their next destination and to identify most valuable assets for each location in the region.