The paper presents research results of the scope of promoting furniture and wood products in print and electronic media. Beside the market in Serbia, the research included the markets in Slovenia and Croatia as well, which enabled the conducting of comparative analysis of the obtained results for promoting these products in the three stated countries. Research results showed that, although production of furniture and wood products is an important branch of industry in all analyzed countries, media space given to these products is significantly lower than the space given to certain other product categories.
Кључне речи:
wood products / promotion / print media / furniture / electronic media
Извор:
Wood Processing and Furniture Manufacturing Challenges on the World Market and Wood-Based Energy Goes Global - Proceedings of Scientific Papers, 2015, 203-208
TY - CONF
AU - Petrović, Slavica
AU - Jelacić, Denis
AU - Oblak, Leon
PY - 2015
UR - https://omorika.sfb.bg.ac.rs/handle/123456789/692
AB - The paper presents research results of the scope of promoting furniture and wood products in print and electronic media. Beside the market in Serbia, the research included the markets in Slovenia and Croatia as well, which enabled the conducting of comparative analysis of the obtained results for promoting these products in the three stated countries. Research results showed that, although production of furniture and wood products is an important branch of industry in all analyzed countries, media space given to these products is significantly lower than the space given to certain other product categories.
PB - WoodEMA, i.a.
C3 - Wood Processing and Furniture Manufacturing Challenges on the World Market and Wood-Based Energy Goes Global - Proceedings of Scientific Papers
T1 - Use of electronic and print media for the purpose of promoting furniture and wood products in certain see countries
EP - 208
SP - 203
UR - conv_2083
ER -
@conference{
author = "Petrović, Slavica and Jelacić, Denis and Oblak, Leon",
year = "2015",
abstract = "The paper presents research results of the scope of promoting furniture and wood products in print and electronic media. Beside the market in Serbia, the research included the markets in Slovenia and Croatia as well, which enabled the conducting of comparative analysis of the obtained results for promoting these products in the three stated countries. Research results showed that, although production of furniture and wood products is an important branch of industry in all analyzed countries, media space given to these products is significantly lower than the space given to certain other product categories.",
publisher = "WoodEMA, i.a.",
journal = "Wood Processing and Furniture Manufacturing Challenges on the World Market and Wood-Based Energy Goes Global - Proceedings of Scientific Papers",
title = "Use of electronic and print media for the purpose of promoting furniture and wood products in certain see countries",
pages = "208-203",
url = "conv_2083"
}
Petrović, S., Jelacić, D.,& Oblak, L.. (2015). Use of electronic and print media for the purpose of promoting furniture and wood products in certain see countries. in Wood Processing and Furniture Manufacturing Challenges on the World Market and Wood-Based Energy Goes Global - Proceedings of Scientific Papers
WoodEMA, i.a.., 203-208.
conv_2083
Petrović S, Jelacić D, Oblak L. Use of electronic and print media for the purpose of promoting furniture and wood products in certain see countries. in Wood Processing and Furniture Manufacturing Challenges on the World Market and Wood-Based Energy Goes Global - Proceedings of Scientific Papers. 2015;:203-208.
conv_2083 .
Petrović, Slavica, Jelacić, Denis, Oblak, Leon, "Use of electronic and print media for the purpose of promoting furniture and wood products in certain see countries" in Wood Processing and Furniture Manufacturing Challenges on the World Market and Wood-Based Energy Goes Global - Proceedings of Scientific Papers (2015):203-208,
conv_2083 .
