Komercijalizacija i marketing nedrvnih šumskih proizvoda na području centralne Srbije

Abstract

U svetu je sve prisutnija pojava i težnja vraćanju prirodi i njenim izvornim vrednostima u skladu sa principom održivog razvoja. U tom smislu naročito je bitno obratiti pažnju na proizvode organskog porekla, kao i povećanu tražnju za zdravom hranom. Nedrvni šumski proizvodi (NDŠP) se u takvim okolnostima pojavljuju kao jedan od proizvoda šumarstva, koji zadovoljavaju kriterijume ekološke proizvodnje i kao takvi se pojavljuju na tržištu. Cilj istraživanja je sticanje novih saznanja o ponašanju elemenata marketing miksa NDŠP na području centralne Srbije u periodu od 2007 - 2011. godine. Svrha rada je da se ukaže na mogućnosti razvoja preduzeća, ali i na ukupne potencijale Srbije za razvoj preduzeća koja se bave otkupom, preradom i plasmanom NDŠP. Predmet istraživanja su otkupljene i plasirane količine proizvoda kako na domaćem tako i na inostranom tržištu, oblici promotivnih aktivnosti, cene finalnih proizvoda i distribucija proizvoda u okviru preduzeća koja se bave otkupom, preradom i plasmanom NDŠP na području centralne Srbije.

The phenomenon of return to nature and its original values is increasingly common worldwide in accordance with the principles of sustainable development. In this context, it is particularly important to pay attention to organic products, as well as the increased demand for healthy food. In these circumstances non-wood forest products (NWFPs) emerge as forestry products that meet the criteria of organic farming and as such are placed on the market. The aim of this research was to acquire knowledge about the behavior of the marketing mix elements of NWFPs in Central Serbia in the period from 2007 to 2011. The purpose of this paper was to point to the opportunities for the development of enterprises, and the overall potential of Serbia for the development of companies engaged in purchasing, processing and placement of NWFPs. The research object were the quantities of products purchased and placed on both domestic and foreign markets, the types of promotional activities, the prices of final products and distribution of the products among the enterprises engaged in purchasing, processing and placement of NWFPs in Central Serbia.